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Digital Strategy is the process of specifying an organization’s vision, goals, opportunities and related activities in order to maximize the business benefits of digital initiatives to the organization. Having a solid digital strategy is paramount in setting and achieving realistic goals and expectations.

E-Commerce Strategy is the process of defining a unique selling position in order to establish a key competitive advantage. This is achieved by reviewing web statistics, product market share, unique product features, competitive value, and the overall marketing plan in order to create the best possible strategy for generating a higher return on investment.

Project Management is the discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meeting specific success criteria. Solid project management experience allows the engagement of a project at any point in order to plan, organize and execute to complete a project successfully.

A Wireframe or Prototype is a blueprint or visual guide that represents the skeletal framework of a project. This allows the definition of an information hierarchy to be displayed visually so that elements can be arranged to best accomplish a particular purpose before the development stage is initiated.

In order to move forward, it is important to know where you currently stand so that you have an initial benchmark to compare against for the future. Through a comprehensive web content & SEO analysis, you will understand where you are, where your deficiencies are, and can then plan for the future to ensure you are making the best possible positive changes for your product.

The loading speed of your website, the compatibility of different browsers, and a number of other factors can impact the user experience of your website which will positively or negatively affect your brand perception. Through website optimization you provide the best possible look, feel and impression of your brand.

A website’s ease of navigation, how the main message is portrayed, the imagery used, the feel of the site, the accessibility of information, the overall user experience, and even the colours can affect conversions, whether those conversions be subscriptions, product purchases, sign-ups, or leads.

The more compelling your content, the greater the impact it will have on your overall conversions. Drawing your audience in with well written, concise, and captivating content will entice them into wanting to learn more, subscribe to or purchase from your brand.

There are many options when it comes to the development of your website, from out of the box solutions to semi-custom to completely custom. The ease with which you can update your information and website should also be a factor. If you are an e-commerce business, you need to also consider how easy it is to sell your product or service and how easy it is to accept payments. There are many technical hurdles which only solid experience can help you navigate correctly for the long term health of your projects.

Your brand and your corporate identity should translate to the quality, trust and innovation of your company with regard to how it is viewed by your clients and customers. Good brand identity is key in remaining top of mind for your audience which directly translates into greater sales, subscriptions and sign-ups.

It all starts with being able to be found. No matter how amazing your products or services are, if you cannot be easily found online your business will suffer. 96% of people do not go past page 1 of Google when looking for results. What page are you on?

Inbound Marketing refers to marketing activities that brings customers in, rather than needing to go out to prospect. Through interesting content and strategic campaigns, your website will earn the attention of your customers, drawing them in to your site and increasing conversions.

Everyone knows that social media is important for any business, fewer people have the time to devote to managing their social media accounts, fewer still know how to do it properly to drive business and conversions. It all starts with a good strategy and timely execution.

Pay Per Click, also called Cost Per Click (CPC), is an excellent way to drive business to your website. Through following good methodology and having a strategic plan in place, you can ensure that the money you are spending is targeting top leads at the best return.

Email Marketing remains one of the best ways to deliver news, specials, promotions and services to a pre-qualified audience. It ensures that you remain top of mind, deliver important information quickly and efficiently, and provides a low cost advertising platform. Due to anti-spam laws, it has also become a bit more complex to utilize well; though, it still remains a leader in any digital marketing strategy.